Tesla Will Suffer A Further Blow In Europe Due To Standardization Of EV Charging Stations

Sales got off to a good start for Tesla (NASDAQ:TSLA) in Europe once the Model S made it on the market. Norway in particular, where government EV incentives are high and so are wages, became one of Tesla’s main markets in the early years. This should not come as a surprise given that Norway is emerging as an EV sales leader, given very generous government subsidies.

Source: New York Times

It has been reported by EV Obsession that Norway EV sales have now reached 30% of the total car market. Between the roughly $18,000 subsidy the government provides and the fact that Norwegians have an average net monthly salary of about $3,900, which is among the highest in the world, it should come as no surprise that EVs are doing alright in Norway. Unfortunately for Tesla, it seems to be falling behind in terms of market share in Norway. In 2013, Tesla managed to capture 25.2% of the market. This year, it seems that as of July, it only had 5% of the Norwegian EV market share. The early success of Tesla in Norway gave reason to many people to extrapolate a similar rate of success on other markets in Europe. The deterioration of Tesla’s market share in Norway should give people reason for pause. This is especially so, given that some of the stiffer competition in the EV market in Europe and across the world has not yet begun.

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Tesla’s European Troubles Continue

When it comes to Tesla Motors (NASDAQ:TSLA), we continue to wonder if the company’s growth story is fully intact. One place where the company continues to struggle is Europe, where Model X sales are off to a poor start and Model S sales continue to lag last year. Now that the European Alternative Fuels Observatory has issued its latest monthly figures, we can get a glimpse of how Tesla’s Q3 is shaping up.

According to EAFO since the last update, 842 Model S units have been sold. However, that compares to 1,123 units in the same time frame for 2015, a drop of just over 25%. Through this update, Tesla has sold over 8,300 Model S vehicles, but as the chart below shows, this number continues to lag last year, and the divide is growing.

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