Tesla Confirms-And Ends-Discounts, But Why Were They Offered In The First Place?

In an email sent to all employees, Tesla CEO Elon Musk has confirmed what some customers have been saying online for months; that the company was offering discounts on some new Tesla vehicles despite company policy that all customers pay 100% of the advertised retail price.

This discovery began when a customer posted on Reddit his dilemma: Tesla couldn’t deliver the P90 he purchased until the following week, but the salesperson wanted him to pay for the vehicle in full prior to delivery, or else he wouldn’t honor the discount they negotiated. The thread was shared with Musk on Twitter TWTR +0.17%, who responded immediately that the company never discounts.

It turned out that he was wrong.

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Coal Miner’s CEO Calls Tesla a ‘Fraud’ and Elon Musk Tweets It

For its part, Tesla was downgraded to neutral from a buy rating by Goldman Sachs Group Inc. last week. The company’s shares have dropped as it moves forward with its plan to buy rooftop solar installer SolarCity Corp., which some analysts have deemed a risky bet. Musk is chairman of SolarCity, and his cousin Lyndon Rive serves as its chief executive officer.

Customers who purchase an electric vehicle can claim a $7,500 federal income tax credit and several states offer additional incentives, according to Tesla’s website.

Tesla will let Musk’s tweet “stand as a comment,” spokeswoman Alexis Georgeson said in an e-mail. The Clinton campaign didn’t immediately respond to a request for comment.

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Germany Says ‘Nein’ to Tesla Calling Its Tech ‘Autopilot’

TESLA MOTORS’ CARS kinda drive themselves, but its Autopilot technology has caused some headaches for the company. Consumer Reports called on Tesla to recall the feature, calling it “too much autonomy, too soon.” A Florida man died in a crash while using Autopilot.

And now, German transport minister Alexander Dobrindt asked Tesla to ditch the term “Autopilot,” arguing it can lead consumers to think the car is far more capable than it is.

Before going further, a note: Model S and Model X vehicles with Autopilot can stay in their lane and maintain a safe speed. The technology is meant for highways, where there are fewer obstacles to deal with, and requires drivers to keep their hands on the wheel and remain alert. Autopilot is designed to assist drivers, not replace them.

The electric automaker said nein to Dobrindt. In a statement, the company said it duly warns drivers of the system’s limits (whether drivers pay attention is another matter). And it defended using the word autopilot: “This is how the term has been used for decades in aerospace: to denote a support system that operates under the direct supervision of a human pilot.”

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Tesla Slams Breaks on Driverless Cars

The numerous automakers competing to get self-driving cars on the road want to achieve the same thing: Acquire the best possible database of autonomous behavior to ensure their cars are safer than the competition’s. That’s one reason why the industry is wary of a push by U.S. regulators to get them to share more data: The proposal essentially asks them to surrender their competitive advantage.

By encouraging drivers to give up more control to their vehicle, Tesla’s Autopilot mode may have given it an edge in data-collection over the more passive lane-assist and sensing systems employed by the likes of Volvo, BMW, GM and Toyota. But the costs of that high-stakes strategy have been outweighing the benefits: Aside from the rising toll of accidents, Mobileye blamed Musk’s over-enthusiasm about the technology for ending their relationship, and Germany last week asked Tesla to drop the term Autopilot in case it was leading drivers to reduce their attention.

Giving up on autonomous mode in new cars will reduce Tesla’s ability to overcome its numerical disadvantage in data collection against the major volume automakers. But it will ensure the entire industry is able to develop more prudently, and give regulators faith that engineers aren’t putting inter-company competition ahead of road safety. That can only be a good thing.

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The Only Thing on Autopilot at Tesla Is the Hype Machine

Just over a year ago, Tesla sent out a software update to its cars that made its “Autopilot” features available to customers, in what the company called a “public beta test.” In the intervening 12 months, at least one customer died while the Tesla was in autopilot mode. Cars have crashed, regulators have cracked down, and the headlines proclaiming that “Self-Driving Cars Are Here” were replaced with Tesla’s assurances that autopilot was nothing but a particularly advanced driver-assist system.

Given all this, one might assume that a chastened Tesla would take things more cautiously with its next iteration of autonomous technology. But in a launch event this week, Tesla introduced its Autopilot 2.0 hardware with the promise that all the cars it builds from now on will have hardware capable of “the highest levels of autonomy.”

Tesla’s proof that its new hardware is capable of driving in the “complex urban environment” was a brief, edited video of the system navigating the area around its headquarters near Stanford University in California. Though exciting for enthusiasts who can’t wait to own a self-driving car, the video is hardly proof that Tesla’s system is ready to handle all the complexities that are holding back other companies that have been working on autonomous technology for longer than Tesla. As impressive as Tesla’s system is — and make no mistake, it is deeply impressive — navigating the Stanford campus is a hurdle that even graduate school projects are able to clear.

Tesla’s new sensor suite upgrades what was a single forward-facing camera to eight cameras giving a 360-degree view around the car. It also updates the 12 ultrasonic sensors, while keeping a single forward-facing radar. Yet independent experts and representatives from competitor firms tell me this system is still insufficient for full level 5 autonomy- the National Highway Traffic Safety Administration’s highest rating — which requires more (and better) radar, multiple cameras with different apertures at each position and 360-degree laser-sensing capabilities.

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For Tesla, Electric Car Sales Explode In All The Wrong Places

More than 2 million electric vehicles may be on the world’s roads by the end of 2016, writes the Guardian, citing data from the electric vehicle world database EV Volumes. That should be good news for electric carmaker Tesla. It is not. A closer look at the data shows that most of the growth comes from Tesla competitors, and from regions where Tesla is weak. It is a stereotype “that the U.S. market is further ahead in deploying the zero-emission technology thanks to cars such as the Tesla Model S,”  writes Automotive News. As far as Tesla is concerned, electric vehicle sales are exploding in all the wrong places.

The “America First” stereotype was coined in 2014, when America was the world’s largest EV market. A year later, this changed in a big way, and it is changing in an even bigger way as we speak.

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