Tesla Motors’ steep third quarter discounts for Model S vehicles have apparently resulted in a 70 percent rise in the company’s deliveries.

The California-based electric automaker said Sunday that it delivered nearly 24,500 cars in the quarter, including 15,800 of Tesla’s Model S and 8,700 of the Model X, a sports utility vehicle. The increase in deliveries, of course, comes after Tesla offered an “aggressive” secretive discount program as a ploy to drive delivery numbers.

The ploy was used to dramatically reduce the luxury vehicle’s pricey cost, which usually retails at around $100,000. The delivery count, because of the reduction in cost of inventoried vehicles, rose 37 percent from the previous quarter.

Brad Erickson, an analyst with Pacific Crest Securities, said on Sept. 29 that he “detected aggressive Model S discounting at U.S. sales centers to maximize third-quarter deliveries.”

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